The growing need for poultry products by users has urged the necessity for small and medium scale poultry farmers to meet up the demand since they supply the bulk need of the market especially in the developing countries. This project is devoted to design and analysis of bulk feeding system for the application of poultry farms. The project implements the design and analysis of feeding system of mechanical system to quantitative and qualitative feeding system. This system uses both horizontal as well as inclined screw conveyor roller mechanism to dispense the food in feed trough. This screw conveyor roller has significance like high rate of production and minimum per unit cost of product. In this project the variety of operations are performed at common work station. In present project the intensions is given on quality improvement along with production rate and cost minimization. Bulk Feeding components are modeled in CATIA with selected dimensions for sheet metal plate. Finite element analysis is conducted for screw conveyor roller obtaining deformation and stresses on roller component by using ANSYS software.